Jinsoo Hwang

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Research Focus

Key Achievements

Top Papers

1. 1
   Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

   233 citations · 2021
2. 2
   Understanding motivated consumer innovativeness in the context of a robotic restaurant: The moderating role of product knowledge

   165 citations · 2020
3. 3
   Application of consumer innovativeness to the context of robotic restaurants

   113 citations · 2020
4. 4
   Investigation of perceived risks and their outcome variables in the context of robotic restaurants

   84 citations · 2021
5. 5
   The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry

   60 citations · 2022
6. 6
   The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas

   59 citations · 2021
7. 7
   Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour

   48 citations · 2021
8. 8
   The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees

   47 citations · 2022
9. 9
   Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness

   35 citations · 2020
10. 10
    The difference between service robots and human staff in the extended TPB model in airports

    31 citations · 2023

Key Collaborators