Heather Markham Kim

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Research Focus

Key Achievements

Top Papers

1. 1
   Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

   233 citations · 2021
2. 2
   The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas

   59 citations · 2021
3. 3
   The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees

   47 citations · 2022
4. 4
   Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry

   37 citations · 2022
5. 5
   The antecedent and consequences of brand competence: Focusing on the moderating role of the type of server in the restaurant industry

   30 citations · 2022
6. 6
   Technological change in the context of robotic coffee shops: focusing on consumer innovativeness

   25 citations · 2023
7. 7
   Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers

   24 citations · 2023
8. 8
   Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops

   17 citations · 2021
9. 9
   Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers

   13 citations · 2023
10. 10
    A Study on the Experience Economy Examining a Robot Service in the Restaurant Industry Based on Demographic Characteristics

    10 citations · 2023

Key Collaborators