Jinkyung Jenny Kim
Youngsan University, Macau University of Science and Technology
Papers
10
Total Citations
632
H-Index
8
About
Jinkyung Jenny Kim is a pioneering hospitality and service management researcher whose work sits at the cutting edge of technology adoption, consumer behavior, and human-robot interaction in the foodservice and hospitality industries. Based primarily in South Korea, Kim has built a distinguished body of scholarship examining how robotic service employees are reshaping customer experiences, brand relationships, and behavioral intentions across restaurants, coffee shops, and airlines. Her most celebrated contribution — a 2021 study comparing human and robot baristas that has amassed over 230 citations — unpacked how brand experience translates into satisfaction, attachment, and loyalty depending on who is serving the customer. This comparative human-versus-robot framework became a signature approach in her research, surfacing repeatedly in studies on brand authenticity, memorable experiences, information quality, and service attributes. Her early work applying consumer innovativeness theory to robotic restaurants, with over 110 citations, helped legitimize this emerging field as a serious academic domain. Kim's research is notable for its methodological rigor, consistently testing multi-hypothesis models on large Korean consumer samples and integrating established frameworks such as the Technology Acceptance Model and Theory of Planned Behaviour into novel hospitality contexts. With nearly 630 total citations across her most-cited works, she has become an essential reference for scholars and practitioners navigating the rapidly evolving frontier of service robotics.
Research Focus
Key Achievements
Top Papers
- 1
- 2Application of consumer innovativeness to the context of robotic restaurants113 citations · 2020
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10