Max Robotics — Global Service Robot Directory + US Certification

About

Heesup Han is a leading scholar at the intersection of artificial intelligence, robotics, and sustainable tourism management. His groundbreaking work focuses on how AI and service robots are reshaping the hospitality industry, from hotel operations to disaster management. Han’s most influential paper, "Toward an Integrated Disaster Management Approach: How Artificial Intelligence Can Boost Disaster Management" (2021, 225 citations), establishes a critical framework for using AI technologies—including machine learning, geospatial analysis, and drone technology—to enhance disaster response and resilience. In the hospitality sector, Han has pioneered research on consumer acceptance of service robots, with highly cited studies such as "Are you ready for robot services?" (2022, 56 citations) and "Understanding the drivers of consumers’ acceptance and use of service robots in the hotel industry" (2024, 24 citations). His recent work explores value co-creation in robot-assisted restaurants (2025) and the psychological impact of service robots on hotel employees, including job loss insecurity and turnover intentions. Han’s research uniquely bridges technological innovation with human-centered service design, making him a key voice in sustainable development goals for tourism in the age of AI and robotics.