Jongsik Yu

Papers

Total Citations

H-Index

About

Jongsik Yu is a leading scholar in hospitality and tourism management, whose research focuses on the intersection of technology adoption, service innovation, and consumer behavior. His most-cited work, "Are you ready for robot services? Exploring robot-service adoption behaviors of hotel-goers" (2022, 56 citations), has become a cornerstone in understanding how travelers perceive and embrace robotic services in hospitality settings. This study, widely referenced by both academics and industry practitioners, provides critical insights into the psychological and contextual factors driving guest acceptance of automation—a topic of growing urgency as hotels increasingly deploy AI-driven service robots. Yu’s contributions extend beyond this paper, as his broader research agenda examines how emerging technologies reshape service experiences, customer satisfaction, and operational efficiency in the tourism sector. His work has been instrumental in bridging the gap between theoretical frameworks of technology adoption and real-world hospitality practices, earning him recognition as a thought leader in service innovation. With a citation trajectory that underscores the timeliness and relevance of his research, Yu continues to influence how the industry navigates the balance between human touch and technological advancement.