Ja Young Choe

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Research Focus

Key Achievements

Top Papers

1. 1
   Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

   233 citations · 2021
2. 2
   Application of consumer innovativeness to the context of robotic restaurants

   113 citations · 2020
3. 3
   The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas

   59 citations · 2021
4. 4
   Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour

   48 citations · 2021
5. 5
   The importance of information quality according to the type of employee in the airline industry: Robot versus human

   24 citations · 2023
6. 6
   Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers

   13 citations · 2023
7. 7
   Which has a greater impact on brand satisfaction, human service or robot service as a waiter/waitress in the restaurant industry?

   6 citations · 2024

Key Collaborators