Kyuhyeon Joo
Papers
9
Total Citations
204
H-Index
7
About
Kyuhyeon Joo has established herself as a leading scholar in the intersection of service robotics, consumer behavior, and hospitality management. Her research primarily investigates how robotic and human service employees shape customer experiences across restaurants, airports, airlines, and emerging contexts such as robotic coffee shops and golf courses. Joo's most influential work examines the comparative dynamics between robot and human service providers, exploring how these differences influence brand attitude, brand loyalty, and brand authenticity. Her 2022 study on experience economy and service provider types has garnered 60 citations, while her investigation into brand authenticity in robot versus human service contexts has attracted 47 citations — reflecting substantial scholarly interest in her frameworks. Her application of the extended Theory of Planned Behaviour to airport service robots, with 31 citations, further demonstrates her methodological breadth. Beyond direct comparisons, Joo explores consumer innovativeness, perceived value, rapport-building, and technology acceptance models, extending her work to novel settings that reflect post-pandemic shifts in service delivery. With over 200 cumulative citations across nine papers published between 2022 and 2024, Joo represents a rapidly rising voice whose work offers both theoretical frameworks and practical insights for the evolving landscape of automated hospitality services.
Research Focus
Key Achievements
Top Papers
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