Max Robotics — Global Service Robot Directory + US Certification

About

Joonho Moon is an emerging scholar in service robotics, with a focused research agenda spanning human-robot interaction in hospitality, transportation, and senior care. His work critically examines how travelers perceive value from robot services in airline settings, distinguishing between utilitarian and hedonic value across demographic groups—a contribution that has garnered early recognition with 9 citations. Moon further explores the nuanced dynamics of service agent types, investigating how restaurant type moderates the relationship between human versus robot service agents and consumer satisfaction, with trust identified as a key mediating mechanism. His most recent work extends into gerontechnology, developing key performance indicators for service robotics in senior community-based settings to enhance independent living and quality of life for older adults. By bridging technology acceptance theory with practical service design, Moon’s research offers actionable insights for industries adopting automation while maintaining user-centered perspectives. His growing body of work positions him as a thoughtful contributor to the discourse on how robotic services can be effectively integrated into everyday human experiences across diverse contexts.