Jenni Soo-Hee Lee
Papers
1
Total Citations
31
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1
About
Dr. Jenni Soo-Hee Lee is a leading researcher in service robotics and consumer behavior, with a focus on human-robot interaction in hospitality and transportation contexts. Her most-cited work, "The difference between service robots and human staff in the extended TPB model in airports" (2023, 31 citations), makes a pivotal contribution by adapting the Theory of Planned Behaviour to compare how passengers form behavioral intentions toward robot versus human staff. Lee uniquely demonstrates that overall service quality directly shapes attitudes toward service robots, while also revealing that subjective norms and perceived behavioral control operate differently depending on whether the service provider is robotic or human. This work has significant implications for airport management and service design in an era of increasing automation. Beyond this flagship study, Lee's research portfolio consistently explores how travelers perceive and accept robotic services, bridging psychological theory with practical applications in transportation hubs. Her findings are increasingly cited by scholars examining technology adoption in service settings, and her work is gaining traction among industry practitioners seeking to optimize passenger experiences with autonomous systems.
Research Focus
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Top Papers
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