Jawad Abbas

Papers

Total Citations

H-Index

About

Jawad Abbas is a prominent researcher whose work sits at the intersection of hospitality management, service innovation, and consumer behavior, with a particular focus on the rapidly evolving restaurant industry. His scholarship has made meaningful contributions to understanding how emerging technologies — most notably robotic service providers — reshape customer experiences and brand perceptions. Among his most influential contributions is his 2022 investigation into the experience economy, brand attitude, and brand loyalty across different service provider types, which has garnered 60 citations and stands as a foundational reference for scholars examining human-robot service dynamics. Complementing this work, his comparative study of robot versus human servers — exploring brand modernity, brand love, and behavioral intentions — has earned 37 citations, further solidifying his authority in this niche but growing field. Abbas's research is particularly valuable for both academics and industry practitioners navigating the digital transformation of hospitality services. By rigorously examining consumer responses to robotic technology through large-scale data collection, he provides actionable insights into how restaurants can strategically deploy automation without sacrificing brand loyalty or emotional connection. His cumulative impact reflects a timely and forward-thinking research agenda that continues to attract significant scholarly attention.