Brand equity

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

Citations: 233 • 2021

Retail Branding and Customer Loyalty: an overview

Dhruv Grewal, Michael Lévy, Donald R. Lehmann

Citations: 188 • 2004

Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation

Young Joong Kim, Jung Sook Park, Hyeon-Mo Jeon

Citations: 64 • 2021

The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

Citations: 59 • 2021

The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees

Jinsoo Hwang, Heather Markham Kim, Kyuhyeon Joo, Jinkyung Jenny Kim

Citations: 47 • 2022

Customer experience quality with social robots: Does trust matter?

Sanjit Kumar Roy, Gaganpreet Singh, Saalem Sadeque, Richard Gruner

Citations: 45 • 2023

Technological change in the context of robotic coffee shops: focusing on consumer innovativeness

Jinsoo Hwang, Kyuhyeon Joo, Heather Markham Kim, Kwang‐Woo Lee

Citations: 25 • 2023

Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions

Nancy V. Wünderlich, Markus Blut, Christian Brock

Citations: 18 • 2024

The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise

Xiaoyun Zheng, Yao‐Chin Wang, Wei Wei, Lu Zhang, Da Huo

Citations: 15 • 2023