OTHER
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
- Year
- 2021
- Citations
- 59
Keywords
AdvertisingBrand loyaltyBrand managementPreferenceBrand preferenceBrand awarenessPsychologyBusinessBrand experienceMarketing
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