OTHER
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
- 发表年份
- 2021
- 引用次数
- 59
关键词
AdvertisingBrand loyaltyBrand managementPreferenceBrand preferenceBrand awarenessPsychologyBusinessBrand experienceMarketing
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