Brand experience

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

Citations: 233 • 2021

The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

Citations: 59 • 2021