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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

Year: 2021
Citations: 233

Keywords

Brand loyaltyBrand awarenessBrand managementAdvertisingPsychologyBusinessAffect (linguistics)Brand equityBrand experienceBrand extension

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

Keywords

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