OTHER
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
- 发表年份
- 2021
- 引用次数
- 233
关键词
Brand loyaltyBrand awarenessBrand managementAdvertisingPsychologyBusinessAffect (linguistics)Brand equityBrand experienceBrand extension
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