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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

发表年份
2021
引用次数
233

关键词

Brand loyaltyBrand awarenessBrand managementAdvertisingPsychologyBusinessAffect (linguistics)Brand equityBrand experienceBrand extension

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