Insin Kim

Pusan National University

Papers

5

Total Citations

325

H-Index

5

About

No biography available yet.

Research Focus

Marketing5 · 325 citations
Business5 · 325 citations
Social psychology4 · 314 citations
Psychology4 · 314 citations
Advertising4 · 290 citations
Context (archaeology)3 · 284 citations
Product (mathematics)2 · 249 citations
Word of mouth2 · 249 citations
Computer science3 · 230 citations
Structural equation modeling2 · 200 citations
Affect (linguistics)1 · 165 citations
Mathematics1 · 165 citations

Key Achievements

5
H-Index
5
Papers
325
Total Citations
65
Avg Citations/Paper
🏆 Most Cited Paper
Understanding motivated consumer innovativeness in the context of a robotic restaurant: The moderating role of product knowledge
165 citations · 2020
📈 Most Prolific Year: 2020 (2 Papers)
🤝 Key Collaborators: 10
🏛 Institutions: Pusan National University

Top Papers

  1. 1
    Understanding motivated consumer innovativeness in the context of a robotic restaurant: The moderating role of product knowledge
    165 citations · 2020
  2. 2
    Investigation of perceived risks and their outcome variables in the context of robotic restaurants
    84 citations · 2021
  3. 3
    Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness
    35 citations · 2020
  4. 4
    The antecedent and consequences of brand competence: Focusing on the moderating role of the type of server in the restaurant industry
    30 citations · 2022
  5. 5
    Human–robot collaboration in restaurant kitchens: how collaborative chefs foster consumers’ willingness to pay a premium
    11 citations · 2025

Key Collaborators

JHJinsoo Hwang4 shared papersSPSeulgi Park1 shared papersHMHeather Markham Kim1 shared papersHKHyewon Kim1 shared papersDKDohyung Kim1 shared papersJJJinkyung Jenny Kim1 shared papersKLKwang‐Woo Lee1 shared papersAKAlisa Kazakova1 shared papersSCSooyoung Choi1 shared papersYKYunmi Kim1 shared papers
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