Insin Kim
Papers
5
Total Citations
325
H-Index
5
About
Dr. Insin Kim is a leading researcher at the intersection of technology adoption and consumer behavior in the hospitality industry, with a particular focus on the transformative impact of robotics. Her work is foundational in understanding how consumers perceive and interact with robotic restaurants, a critical area in the era of the Fourth Industrial Revolution. Dr. Kim’s most influential contribution, “Understanding motivated consumer innovativeness in the context of a robotic restaurant” (165 citations), explores the psychological drivers behind consumer acceptance of this novel dining experience. She further advanced the field by systematically investigating perceived risks in robotic settings (84 citations), providing crucial strategies for risk management. Her research also extends to brand dynamics, examining how server type moderates brand competence, and into the future of kitchen operations with her work on human-robot collaboration and consumers' willingness to pay a premium. By mapping the antecedents and consequences of perceived innovativeness, Dr. Kim has provided the first empirical frameworks for marketing strategies in this emerging sector, establishing herself as a pivotal voice in the study of service automation and consumer psychology.
Research Focus
Key Achievements
Top Papers
- 1
- 2
- 3
- 4
- 5