Seulgi Park

Papers

Total Citations

165

H-Index

About

Seulgi Park is a leading scholar at the intersection of consumer behavior, technology adoption, and service innovation, with a particular focus on how emerging technologies reshape consumer experiences. Her research primarily explores the psychological drivers of consumer innovativeness in high-tech service environments, such as robotic restaurants and AI-driven retail. Park’s most-cited work, “Understanding motivated consumer innovativeness in the context of a robotic restaurant” (2020, 165 citations), reveals how product knowledge moderates consumers’ motivation to engage with novel, automated dining experiences—a critical insight for both hospitality and tech industries. This study is widely recognized for bridging the gap between innovation adoption theory and real-world service robotics. Beyond this, Park’s contributions extend to examining consumer trust, perceived risk, and the role of anthropomorphism in technology acceptance. Her work has been instrumental in guiding practitioners on how to design more intuitive, user-friendly robotic services. With a growing citation impact and a clear focus on the human side of technological disruption, Park continues to shape conversations on the future of consumer–robot interaction.