OTHER
Understanding motivated consumer innovativeness in the context of a robotic restaurant: The moderating role of product knowledge
Jinsoo Hwang, Seulgi Park, Insin Kim
- Year
- 2020
- Citations
- 165
Keywords
Context (archaeology)Word of mouthPsychologyAffect (linguistics)Product (mathematics)AdvertisingConsumer behaviourStructural equation modelingMarketingSocial psychology
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