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Understanding motivated consumer innovativeness in the context of a robotic restaurant: The moderating role of product knowledge

Jinsoo Hwang, Seulgi Park, Insin Kim

发表年份
2020
引用次数
165

关键词

Context (archaeology)Word of mouthPsychologyAffect (linguistics)Product (mathematics)AdvertisingConsumer behaviourStructural equation modelingMarketingSocial psychology

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