Sooyoung Choi
Papers
1
Total Citations
11
H-Index
1
About
Sooyoung Choi is a pioneering researcher at the intersection of service robotics, consumer behavior, and hospitality management. Her work explores how emerging technologies reshape human experiences in commercial settings, with a particular focus on human–robot collaboration in the food service industry. Choi’s most-cited paper, “Human–robot collaboration in restaurant kitchens: how collaborative chefs foster consumers’ willingness to pay a premium” (2025), has already garnered 11 citations, signaling its timely impact. In this study, she demonstrates that when robots work alongside human chefs in a visibly cooperative manner, customers are not only more accepting of automation but also willing to pay higher prices for meals. This finding challenges the common assumption that diners resist robotic involvement, offering practical insights for restaurant operators and technology designers. Choi’s work bridges engineering, psychology, and business, making her a vital voice in the ongoing conversation about the future of work and service. Her research is particularly valuable for students and practitioners seeking to understand how to design collaborative systems that enhance, rather than replace, human talent.
Research Focus
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Top Papers
- 1