Willingness to pay

Anthropomorphism and customers’ willingness to use artificial intelligence service agents

Yang Yang, Yue Liu, Xingyang Lv, Jin Ai, Yifan Li

Citations: 225 • 2021

A silver lining in the COVID-19 cloud: examining customers’ value perceptions, willingness to use and pay more for robotic restaurants

Stephanie Hui‐Wen Chuah, Eugene Cheng‐Xi Aw, Cheng-Feng Cheng

Citations: 124 • 2021

Willingness-to-pay for robot-delivered tourism and hospitality services – an exploratory study

Stanislav Ivanov, Craig Webster

Citations: 123 • 2021

Product Labels for the Circular Economy: Are Customers Willing to Pay for Circular?

Robert Boyer, Agnieszka D. Hunka, Marcus Linder, Katherine Whalen, Shiva Habibi

Citations: 110 • 2020

Investigation of perceived risks and their outcome variables in the context of robotic restaurants

Jinsoo Hwang, Hyewon Kim, Jinkyung Jenny Kim, Insin Kim

Citations: 84 • 2021

Exploring the antecedents of customers’ willingness to use service robots in restaurants

Sebastián Molinillo, Francisco Rejón‐Guardia, Rafael Anaya‐Sánchez

Citations: 52 • 2022

You don’t have to tip the human waiters anymore, but … Unveiling factors that influence consumers’ willingness to pay a price premium for robotic restaurants

Stephanie Hui‐Wen Chuah, Siriprapha Jitanugoon, Pittinun Puntha, Eugene Cheng‐Xi Aw

Citations: 51 • 2022

The Myth of Contactless Hospitality Service: Customers’ Willingness to Pay

Fei Hao, Richard T.R. Qiu, Jinah Park, Kaye Chon

Citations: 47 • 2022

Do contagion cues shape customers’ willingness to adopt hospitality service robots?

Qi Kang, Lingxu Zhou, Jingyu Liu, Yaxuan Ran

Citations: 34 • 2022

Cost-Effectiveness Analysis of Robotic-assisted Lobectomy for Non-Small Cell Lung Cancer

Brendan T. Heiden, Joshua D. Mitchell, Eric Rome, Varun Puri, Bryan F. Meyers, Su‐Hsin Chang, Benjamin D. Kozower

Citations: 28 • 2021

To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More

Laurie Wu, Alei Fan, Zeya He, EunSol Her

Citations: 26 • 2021

When robot appearance and service style interact to influence customers’ willingness to pay: The mediating role of perceived restaurant quality

Stephanie Hui‐Wen Chuah, Joaquim Dias Soeiro

Citations: 24 • 2025

Factors influencing consumers’ willingness to accept service robots: Based on online reviews of Chinese hotels

Cheng Chang, Bingjia Shao, Yong Li, Yong Zhang

Citations: 20 • 2022

Customers’ perceptions toward service robots at restaurants: The moderating role of consumer innovativeness and the mediating role of perceived hedonic benefits

Salman Alotaibi, Kiyan Shafieizadeh, Khaled Alsumait

Citations: 17 • 2022

The impact of the cuteness of service robots on consumers’ interaction willingness

Leilei Guo, Jianping Liang, Yanshan Huang, Juncheng Shang

Citations: 14 • 2023

Human–robot collaboration in restaurant kitchens: how collaborative chefs foster consumers’ willingness to pay a premium

Alisa Kazakova, Yunmi Kim, Sooyoung Choi, Insin Kim

Citations: 11 • 2025

Effects of the spatial environment on tourists’ willingness to adopt robot services

Ruoyu Yu, Zelin Tong, Xue Wang, Xiaoliang Feng

Citations: 9 • 2023

Pumping the Brakes on Robot Cars: Current Urban Traveler Willingness to Consider Driverless Vehicles

Scott Kelley, Bradley W. Lane, John DeCicco

Citations: 9 • 2019

The Impact of Service Robot Communication Style on Consumers’ Continued Willingness to Use

Jinsong Chen, Yuexin Zhang, Luona Wang

Citations: 8 • 2025

Why and Why Not? Systematic Review of the Willingness to Accept Drone and Robot Deliveries

Woojung Kim, Sung Ho Hur

Citations: 6 • 2024