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Total Citations
225
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1
About
Dr. Jin Ai is a leading scholar in consumer behavior and artificial intelligence, whose work explores the psychological dynamics shaping human–technology interactions. Her primary research areas include anthropomorphism in AI, service technology adoption, and the role of context in consumer decision-making. Dr. Ai’s most influential contribution is her 2021 paper, “Anthropomorphism and customers’ willingness to use artificial intelligence service agents,” which has garnered 225 citations. In this landmark study, she resolves longstanding inconsistencies in the literature by demonstrating that the effect of anthropomorphism on AI acceptance depends critically on the service context—specifically, the level of perceived control. Through two situational experiments, she reveals that anthropomorphic features can either enhance or hinder willingness to use AI agents, offering a nuanced framework that has reshaped how researchers and practitioners design customer-facing AI. Her work bridges theoretical rigor with practical relevance, providing actionable insights for industries deploying virtual assistants and chatbots. Dr. Ai’s research continues to influence marketing, human–computer interaction, and service management, establishing her as a key voice in understanding how consumers relate to intelligent machines.
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