Markus Blut
Papers
6
Total Citations
1,126
H-Index
5
About
Markus Blut is a leading researcher at the intersection of artificial intelligence, service robotics, and digital transformation, with a particular focus on how emerging technologies reshape consumer behavior and brand perception. His most celebrated contribution, "Understanding Anthropomorphism in Service Provision" (2021), has amassed over 1,000 citations, establishing him as a foremost authority on how human-like qualities in physical robots and chatbots influence customers' willingness to adopt AI-powered services. This meta-analytic work synthesized a vast body of evidence, offering practitioners clear guidance on designing service robots that resonate with customers. Beyond anthropomorphism, Blut has made significant contributions to the ethics of AI deployment, particularly in financial services, where he examines corporate digital responsibility and the accountability challenges posed by algorithmic decision-making. His work on digital disruption in retailing further demonstrates his breadth, addressing how digitalization transforms business models and supply chain dynamics. More recently, his research on anthropomorphic design metaphors explores how robot aesthetics and interaction styles shape corporate brand trust and consumer experience. Across these areas, Blut's scholarship consistently bridges academic rigor with practical implications, making him an essential voice for researchers, marketers, and technology strategists navigating the rapidly evolving AI-driven service landscape.
Research Focus
Key Achievements
Top Papers
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- 3Digital Disruption in Retailing and Beyond20 citations · 2020
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