Parikshit Naik

Papers

Total Citations

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About

Parikshit Naik is a leading scholar in the study of digital transformation and strategic innovation, with a particular focus on the retail sector. His most-cited work, “Digital Disruption in Retailing and Beyond” (2020, 20 citations), provides a foundational framework for understanding how digital technologies are reshaping business models, supply chains, and customer experiences. Naik’s research critically examines the dual nature of digital disruption—highlighting both the opportunities for growth and the strategic challenges faced by traditional retailers and their network partners. By analyzing the shift from analogue to digital operations, he has offered actionable insights for managers navigating organizational change. His contributions are especially valued for bridging theoretical concepts with practical implications, making his work essential reading for students and practitioners in marketing, operations, and strategy. Naik’s scholarship continues to influence how businesses approach digitalization, ensuring his work remains a key reference in the ongoing conversation about the future of commerce and industry.