Boris Bartikowski

Papers

Total Citations

H-Index

About

Boris Bartikowski is a leading scholar in the fields of service management, human-robot interaction, and digital transformation in retail. His research explores how emerging technologies reshape consumer behavior and service delivery, with a particular focus on the psychological and social dynamics of human-robot service encounters. In his highly cited work on gender congruity in human-robot interactions, Bartikowski demonstrates how the perceived masculinity of a service robot moderates consumer responses, offering critical insights for the design of socially intelligent service agents. His contributions to understanding digital disruption in retail have been widely recognized, with his 2020 paper on the topic providing a foundational framework for how digital technologies are transforming business models and network partnerships. With over 60 citations on his most influential study alone, Bartikowski’s work has had a significant impact on both academic research and practical applications in service design. His research continues to inform how businesses can strategically integrate automation and digital tools to enhance customer experiences while navigating the challenges of a rapidly evolving technological landscape.