Victoria‐Sophie Osburg
Montpellier Business School, University of Sheffield, University of Hull
Papers
5
Total Citations
605
H-Index
5
About
Dr. Victoria-Sophie Osburg is a leading voice in the emerging field of human-robot interaction within service contexts. Her research critically examines the psychological and social implications of introducing automated social presence into frontline service encounters. Osburg’s most influential work, including her highly cited papers “Check-in at the Robo-desk” (259 citations) and “Replaced by a Robot” (258 citations), explores how robots alter social cognition and challenge brand ethics when they replace human employees. She has also investigated the nuanced effects of gender congruity in human-robot interactions, revealing how masculinity moderates service outcomes. Her recent work on societal attitudes toward service robots—categorizing public sentiment into “Adore, Abhor, Ignore, or Unsure”—provides a crucial framework for firms navigating the widespread deployment of robots. With over 600 total citations, Osburg’s contributions are foundational for understanding the delicate balance between technological innovation and consumer trust. Her research is essential reading for scholars and practitioners seeking to design ethically sound, socially intelligent service robots that resonate with a wary public.
Research Focus
Key Achievements
Top Papers
- 1
- 2Replaced by a Robot: Service Implications in the Age of the Machine258 citations · 2020
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- 5Societal Attitudes Toward Service Robots: Adore, Abhor, Ignore, or Unsure?11 citations · 2024