Vignesh Yoganathan
University of Sheffield, University of Bradford, Queen Mary University of London, Aston University
Papers
5
Total Citations
605
H-Index
5
About
Vignesh Yoganathan is a leading voice in the rapidly evolving field of human-robot interaction, with a specific focus on service contexts. His research critically examines the psychological and social implications of introducing automated social presence into frontline service encounters. Yoganathan’s most impactful work, including his highly cited 2021 paper “Check-in at the Robo-desk” (259 citations) and the 2020 study “Replaced by a Robot” (258 citations), explores how robots affect customer social cognition and challenge a brand’s ethical credentials. He has also investigated the nuanced effects of gender congruity in human-robot service interactions, revealing how masculinity moderates customer responses. More recently, his 2024 work “Societal Attitudes Toward Service Robots” has shifted focus to population-level predispositions, providing firms with crucial insights for expanding robot services. With a cumulative citation count exceeding 600, Yoganathan’s research is foundational for understanding both the opportunities and trust-related hurdles of automation. His work is essential reading for anyone interested in the future of service, technology ethics, and the delicate balance between innovation and human connection.
Research Focus
Key Achievements
Top Papers
- 1
- 2Replaced by a Robot: Service Implications in the Age of the Machine258 citations · 2020
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- 5Societal Attitudes Toward Service Robots: Adore, Abhor, Ignore, or Unsure?11 citations · 2024