Heiner Evanschitzky

Papers

Total Citations

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About

Heiner Evanschitzky is a leading scholar in retailing and services marketing, with a particular focus on how digital technologies are reshaping business models. His work explores the intersection of customer relationship management, loyalty, and the strategic implications of digital disruption. His most-cited paper, "Digital Disruption in Retailing and Beyond" (2020, 20 citations), provides a foundational framework for understanding how digital transformation creates both opportunities and challenges for retail firms and their network partners. Beyond this, Evanschitzky has made significant contributions to understanding customer loyalty and the drivers of service profitability, often integrating rigorous empirical methods with practical managerial insights. His research has been published in top-tier journals such as the *Journal of Marketing* and *Journal of Retailing*, and he serves on several editorial boards. With a career spanning academic leadership and industry collaboration, Evanschitzky’s work continues to influence how businesses navigate the complexities of digital change, making him a key voice for students and practitioners alike.