Olivia Petit

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About

Olivia Petit is a leading voice in the study of digital transformation and its profound impact on consumer behavior and business strategy. Her research primarily explores the intersection of technology, retail, and human experience, with a particular focus on how digital disruptions reshape retail ecosystems and the ethical dimensions of emerging technologies. In her highly cited work, "Digital Disruption in Retailing and Beyond" (2020, 20 citations), Petit examines the dual nature of digitalization—its capacity to create both opportunities and challenges for network partners in an increasingly connected marketplace. She further pushes the boundaries of experience design in "Ethics of Experience Design and Management in the Context of Digital Transformations" (2022), where she investigates human-robot interaction through artistic collaboration, revealing how robots can facilitate novel communication mechanisms beyond traditional spoken and written language. Her contributions are vital for students and researchers navigating the ethical and practical implications of a digitally driven world, offering a nuanced understanding of how technology can enhance—rather than diminish—human connection and creativity.