Wenchao Liu
Papers
2
Total Citations
16
H-Index
2
About
Wenchao Liu is an emerging researcher specializing in service robotics, human-robot interaction, and consumer behavior, with a particular focus on the psychological and design dimensions of anthropomorphism in service contexts. Liu's work sits at the intersection of behavioral science and technology adoption, exploring how human-like characteristics in service robots shape customer decision-making and experiential outcomes. Among Liu's most notable contributions is an investigation into how behaviorally anthropomorphic service robots influence customers' variety-seeking behavior, revealing the mediating roles of social presence and decision-making context — a study that has already garnered 9 citations since its 2025 publication. Complementing this, Liu has developed a systematic analytical framework examining the balance between functionality and aesthetics in anthropomorphic robot design, offering practitioners pragmatic guidance for real-world implementation, earning 7 citations in the same year. What distinguishes Liu's scholarship is the dual commitment to theoretical rigor and applied relevance — bridging gaps in the literature while equipping service industries with actionable design insights. Though early in their career, Liu's rapid citation accumulation signals growing influence in the expanding field of service automation and human-robot interaction research.
Research Focus
Key Achievements
Top Papers
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- 2