Alisa Kazakova
Papers
1
Total Citations
11
H-Index
1
About
Alisa Kazakova is a pioneering researcher at the intersection of human–robot interaction, service innovation, and consumer psychology. Her work explores how collaborative technologies reshape consumer experiences and value perceptions, particularly in hospitality and service contexts. Kazakova’s most-cited paper, “Human–robot collaboration in restaurant kitchens: how collaborative chefs foster consumers’ willingness to pay a premium” (2025, 11 citations), breaks new ground by examining how human–robot teamwork in food service influences customer behavior. She demonstrates that visible collaboration between chefs and robotic assistants can enhance perceived authenticity and craftsmanship, leading consumers to pay higher prices—a finding with immediate implications for the restaurant industry’s adoption of automation. This research sits at the forefront of understanding how to design service environments that balance efficiency with human touch. Kazakova’s work has been recognized for its practical relevance, bridging engineering, psychology, and business strategy. Her studies are increasingly cited by scholars in robotics, tourism, and marketing, positioning her as a key voice in debates about the future of work and consumer acceptance of AI. For students and researchers, Kazakova offers a compelling model of how to investigate emerging technologies through a human-centered lens.
Research Focus
Key Achievements
Top Papers
- 1