Brand awareness

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

Citations: 233 • 2021

Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation

Young Joong Kim, Jung Sook Park, Hyeon-Mo Jeon

Citations: 64 • 2021

The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

Citations: 59 • 2021

The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees

Jinsoo Hwang, Heather Markham Kim, Kyuhyeon Joo, Jinkyung Jenny Kim

Citations: 47 • 2022

ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION

Sungwoo Choi, Stella X Liu, Choongbeom Choi

Citations: 40 • 2022

Technological change in the context of robotic coffee shops: focusing on consumer innovativeness

Jinsoo Hwang, Kyuhyeon Joo, Heather Markham Kim, Kwang‐Woo Lee

Citations: 25 • 2023

Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers

Jinsoo Hwang, Hyunjoon Kim, Heather Markham Kim

Citations: 24 • 2023