Brand awareness
相关论文数: 7
顶级研究者
最高引用论文
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
引用数: 233 • 2021
Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation
Young Joong Kim, Jung Sook Park, Hyeon-Mo Jeon
引用数: 64 • 2021
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
引用数: 59 • 2021
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees
Jinsoo Hwang, Heather Markham Kim, Kyuhyeon Joo, Jinkyung Jenny Kim
引用数: 47 • 2022
ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION
Sungwoo Choi, Stella X Liu, Choongbeom Choi
引用数: 40 • 2022
Technological change in the context of robotic coffee shops: focusing on consumer innovativeness
Jinsoo Hwang, Kyuhyeon Joo, Heather Markham Kim, Kwang‐Woo Lee
引用数: 25 • 2023
Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers
Jinsoo Hwang, Hyunjoon Kim, Heather Markham Kim
引用数: 24 • 2023