Max Robotics — Global Service Robot Directory + US Certification

About

Chulmo Koo is a prominent researcher at the intersection of artificial intelligence, robotics, and hospitality and tourism management. His work centers on understanding how AI-powered technologies — particularly service robots — reshape customer experiences and operational dynamics within the travel, hospitality, and leisure industries. Koo has made significant contributions to the field by empirically investigating both the functional and emotional dimensions of human-robot interactions, exploring what drives meaningful customer engagement with AI-driven service agents. His widely cited 2022 study on meaningful engagement with AI-powered robots (115 citations) exemplifies his commitment to bridging theoretical frameworks with real-world hospitality contexts. Alongside this, his 2021 overview of AI and robotics in travel and hospitality (101 citations) has become a foundational reference for scholars entering the field. Koo also employs innovative methodological approaches, including sentiment analysis of YouTube streaming data, to capture authentic public perceptions of robot and AI adoption. His explorations of consumer ambivalence — captured vividly in research examining the "creepy vs. cool" dichotomy of robotic staff (86 citations) — reflect his nuanced understanding of technology acceptance. His broader portfolio further encompasses smart tourism informatics, cementing his reputation as a versatile and influential voice in digital tourism research.