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About

Younghoon Chang is a prominent researcher whose work sits at the intersection of artificial intelligence, service robotics, and digital technology adoption. His scholarship centers on understanding how AI-powered service robots create meaningful interactions with customers, particularly within hospitality and service industries. Chang's most influential contribution, "Understanding customer's meaningful engagement with AI-powered service robots" (2022), has garnered 115 citations and empirically examines both functional and emotional dimensions of robot-customer interactions — a foundational framework for the field. Building on this, his analysis of online reviews to explore service robot attractiveness (2021, 54 citations) and his application of situated action theory to robot-customer dynamics (2022, 37 citations) collectively establish him as a leading voice in service robot research. Beyond robotics, Chang extends his expertise into digital health, exploring both the transformative potential and unintended consequences of healthcare digitalization. His body of work is notable for its practical, human-centered approach — consistently asking not just whether technology works, but whether it creates genuinely meaningful outcomes for the people who use it. Researchers interested in AI adoption, service innovation, or digital transformation will find Chang's empirically grounded perspectives especially valuable.