Youyung Hyun
Papers
1
Total Citations
37
H-Index
1
About
Youyung Hyun is a pioneering researcher at the intersection of service marketing, human-robot interaction, and consumer behavior. Her work fundamentally explores how emerging technologies, particularly service robots, reshape customer experiences and engagement. Hyun’s most cited study, “Discovering meaningful engagement through interaction between customers and service robots” (2022, 37 citations), draws on situated action theory to identify the specific elements of robot behavior that foster desirable, meaningful interactions—a critical gap in the rapidly evolving service industry. This research provides a foundational framework for designing robots that move beyond mere functionality to create genuine customer rapport. Her contributions are vital for both academics and practitioners navigating the paradigm shift toward automated service encounters. By bridging robotics and consumer psychology, Hyun offers actionable insights for enhancing customer satisfaction and loyalty in technology-mediated settings. Her work is increasingly influential as businesses worldwide integrate AI and robotics into frontline services, making her a key voice in understanding how to humanize technology for deeper engagement.
Research Focus
Key Achievements
Top Papers
- 1