Yerin Yhee

Papers

Total Citations

H-Index

About

Yerin Yhee is a leading scholar at the intersection of artificial intelligence, robotics, and service automation (RAISA) within the hospitality industry. Her research focuses on how emerging technologies reshape guest experiences and operational efficiency, with a particular emphasis on sentiment analysis and user-generated content. In her most-cited work, "Robots, artificial intelligence, and service automation (RAISA) in hospitality: sentiment analysis of YouTube streaming data" (2022), Yhee pioneered the use of streaming video data to gauge public perceptions of AI-driven services, offering a novel methodological approach that has garnered 64 citations. This study not only advanced theoretical frameworks for technology adoption in hospitality but also provided practical insights for industry practitioners. Yhee’s contributions are recognized for bridging the gap between computational social science and service management, making her work highly influential among researchers exploring human-robot interaction. Her ongoing projects continue to explore the ethical and experiential dimensions of automation, positioning her as a key voice in the future of smart tourism and digital transformation.