Brand preference
Related papers: 4
Top Researchers
Top Cited Papers
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
Citations: 59 • 2021
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees
Jinsoo Hwang, Heather Markham Kim, Kyuhyeon Joo, Jinkyung Jenny Kim
Citations: 47 • 2022
Technological change in the context of robotic coffee shops: focusing on consumer innovativeness
Jinsoo Hwang, Kyuhyeon Joo, Heather Markham Kim, Kwang‐Woo Lee
Citations: 25 • 2023
Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers
Jinsoo Hwang, Hyunjoon Kim, Heather Markham Kim
Citations: 24 • 2023