Brand preference
相关论文数: 4
顶级研究者
最高引用论文
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas
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引用数: 59 • 2021
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees
Jinsoo Hwang, Heather Markham Kim, Kyuhyeon Joo, Jinkyung Jenny Kim
引用数: 47 • 2022
Technological change in the context of robotic coffee shops: focusing on consumer innovativeness
Jinsoo Hwang, Kyuhyeon Joo, Heather Markham Kim, Kwang‐Woo Lee
引用数: 25 • 2023
Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers
Jinsoo Hwang, Hyunjoon Kim, Heather Markham Kim
引用数: 24 • 2023