Brand management
Related papers: 6
Top Researchers
Top Cited Papers
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
Citations: 233 • 2021
Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation
Young Joong Kim, Jung Sook Park, Hyeon-Mo Jeon
Citations: 64 • 2021
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
Citations: 59 • 2021
Technological change in the context of robotic coffee shops: focusing on consumer innovativeness
Jinsoo Hwang, Kyuhyeon Joo, Heather Markham Kim, Kwang‐Woo Lee
Citations: 25 • 2023
MARKET NICHE AS A METHOD OF BRAND PROMOTION
Олена Боєнко, Оleksii Susidenko
Citations: 2 • 2019
DETERMINANTS INFLUENCING CONSUMER'S LOYALTY TOWARDS A PRIVATE BRAND
Adi Alić, Almir Peštek, Ehlimana Merdić
Citations: 2 • 2019