Tanasarn Panichayakorn
Papers
1
Total Citations
27
H-Index
1
About
Dr. Tanasarn Panichayakorn is a leading scholar at the intersection of artificial intelligence, organizational behavior, and supply chain management, with a particular focus on the tourism and hospitality sectors. His pioneering work examines how robotic and artificial intelligence awareness can transform organizational performance, especially within Thailand’s vital tourism industry. His most-cited paper, “Mobilizing Organizational Performance through Robotic and Artificial Intelligence Awareness in Mediating Role of Supply Chain Agility” (2019), with 27 citations, demonstrates how AI and robotic awareness among hotel employees enhances supply chain agility, ultimately driving superior organizational outcomes. This research provides critical insights for leveraging emerging technologies to boost efficiency and competitiveness in service-oriented economies. Dr. Panichayakorn’s contributions are particularly significant for developing nations seeking to modernize their tourism infrastructure through digital transformation. His work bridges theoretical frameworks with practical applications, offering actionable strategies for integrating AI into human resource management and operational processes. By highlighting the mediating role of supply chain agility, he has established a new paradigm for understanding technology adoption in hospitality. His research continues to influence both academic discourse and industry practices, making him a key voice in the conversation about AI’s role in sustainable tourism development.
Research Focus
Key Achievements
Top Papers
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