Application of Artificial Intelligence and Robotics in Tourism and Hospitality Marketing

Abstract

Rapid technological developments have affected business areas and caused differences in products and services. The tourism and hospitality industry has also been affected by these rapid developments, and the use and importance of new technologies have increased. In this context, this research aims to evaluate the use of artificial intelligence and robotic technologies in the field of tourism marketing with data obtained from secondary data. As a result of the research, it has been determined that artificial intelligence and robotic technology applications in the tourism sector offer personalized and new opportunities for tourists in their travel decisions. Within the scope of the research, it has been suggested that these opportunities offered through big data are important in reducing operating costs and ensuring personnel productivity and competitive advantage. Therefore, using artificial intelligence in tourism marketing positively contributes to the systematic analysis of customer information.