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About

Kittisak Jermsittiparsert is a prominent researcher whose work bridges environmental sustainability, technological innovation, and organizational performance. His key research areas include renewable energy adoption, environmental degradation reduction, and the integration of robotics and artificial intelligence (AI) in industrial and service sectors. Jermsittiparsert’s most impactful contribution is his 2021 study on the role of technology innovation and renewable energy in reducing environmental degradation in Malaysia, which has garnered 228 citations, underscoring its influence in sustainable development discourse. He also explores how AI and robotic awareness enhance supply chain agility and organizational performance, particularly in Thailand’s tourism and hotel industries, as seen in his 2019 work (27 citations). Additionally, his 2020 research on pharmaceutical companies in Thailand examines how AI awareness and technical knowledge drive environmental performance in the Industry 4.0 era. Through these studies, Jermsittiparsert provides actionable insights for policymakers and businesses seeking to balance technological advancement with ecological responsibility, making his work essential reading for students and researchers interested in the intersection of innovation, sustainability, and industrial efficiency.