Paitoon Chetthamrongchai
Papers
1
Total Citations
3
H-Index
1
About
Dr. Paitoon Chetthamrongchai is a prominent researcher whose work sits at the intersection of environmental sustainability and advanced industrial technologies, particularly within the context of Industry 4.0. His primary research areas encompass environmental performance, corporate sustainability, and the integration of emerging technologies like robotics and artificial intelligence (AI) in business operations. A key contribution is his investigation into how AI awareness and technical content knowledge can drive environmental performance, notably demonstrated in his widely cited 2020 study on pharmaceutical companies in Thailand. This work, which has garnered 3 citations, critically examines the often-overlooked role of technological literacy in achieving green outcomes, challenging conventional assumptions about sustainability drivers. Dr. Chetthamrongchai’s research provides actionable insights for firms navigating the dual pressures of digital transformation and environmental responsibility, making his work essential for scholars and practitioners in operations management, corporate social responsibility, and technology adoption. His focus on the Thai context offers valuable empirical evidence for developing economies seeking to balance industrial growth with ecological stewardship.
Research Focus
Key Achievements
Top Papers
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