Kandappan Balasubramanian
Papers
5
Total Citations
42
H-Index
4
About
Dr. Kandappan Balasubramanian is a leading researcher at the intersection of technology adoption and hospitality, specializing in how the Fourth Industrial Revolution (IR 4.0) reshapes tourism and hotel management. His work critically examines the low adoption rates of advanced technologies like Big Data, robotics, and the Internet of Things, particularly in the wake of COVID-19. Through qualitative inquiries, he has identified key barriers and strategies to enhance uptake, with his 2022 paper on this topic accumulating 16 citations. Dr. Balasubramanian is also pioneering studies on generational differences in technology acceptance, notably developing and testing behavioral intention scales for "silver tourists" (older adults) in smart hotels—a 2024 study with 12 citations. His comparative analyses of digital immigrants versus digital natives (2025, 6 citations) reveal nuanced perceptions of usefulness, ease of use, and safety. Additionally, his meta-analysis on service robots in restaurants (2024) and his chapter on Robotics, AI, and Service Automation (RAISA) in hotels (2024) underscore his comprehensive impact, with over 42 total citations shaping both academic discourse and practical industry strategies for smarter, more inclusive hospitality.
Research Focus
Key Achievements
Top Papers
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- 5The Future of Hotels Robotics, AI, and Service Automation in Practice4 citations · 2024