Dendy Rosman

About

Dendy Rosman is an emerging hospitality and technology researcher whose work sits at the critical intersection of artificial intelligence, robotics, service automation, and human capital in the hospitality industry. His research systematically examines how transformative technologies — encompassing robots, AI, and service automation (RAISA) as well as smart technology frameworks (STARA) — reshape workforce dynamics, student career perceptions, and customer experiences across hotels and foodservice environments. Rosman's most influential contributions include investigations into how hospitality students perceive career opportunities in an increasingly automated industry (17 citations) and how hotel employees navigate job stress, insecurity, and satisfaction amid technological disruption during the COVID-19 pandemic (16 citations). His work on technology acceptance, self-efficacy, and job performance (14 citations) further establishes a nuanced understanding of how frontline employees adapt to AI-driven workplaces. Beyond workforce concerns, Rosman has extended his inquiry to customer behavior, exploring how AI-powered service robot deployment influences booking intentions and Generation Z guest satisfaction. Collectively accumulating over 60 citations, his body of work provides valuable empirical grounding for hospitality educators, industry practitioners, and policymakers navigating the profound human implications of the Fourth Industrial Revolution.

Research Focus

Key Achievements

Top Papers

1. 1
   The Relationship Between Robot, Artificial Intelligence, and Service Automation (RAISA) Awareness, Career Competency, and Perceived Career Opportunities: Hospitality Student Perspective

   17 citations · 2021
2. 2
   The Association Between Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA) Awareness, Job Stress, Job Insecurity, and Job Satisfaction Among Hotel Employees During COVID-19 Pandemic

   16 citations · 2023
3. 3
   Impact of Robots, Artificial Intelligence, Service Automation (RAISA) Acceptance, Self-efficacy, and Relationship Quality on Job Performance

   14 citations · 2022
4. 4
   The Deployment of Service Robots Powered by Artificial Intelligence in Five-Star Hotels: Does it Influence the Customer's Booking Intention?

   4 citations · 2023
5. 5
   Analysis of the Relationship between Technology Awareness and Career Opportunities in Metland Tourism Vocational High School Students

   4 citations · 2021
6. 6
   Analysing the Impact of Robot, Artificial Intelligence, and Service Automation Awareness, Technostress and Technology Anxiety on Employees’s Job Performance in The Foodservice Industry

   3 citations · 2023
7. 7
   The Impact of Service Robots on Guest Satisfaction in Generation Z

   1 citations · 2024
8. 8
   The Artificial Intelligence, Robots and Employee Well-Being: An In-Depth Analysis of Job Stress and Job Satisfaction in the Restaurant Industry

   1 citations · 2024

Key Collaborators

Contact & Links