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About

Zhuoma Yan is a rising scholar at the forefront of technology adoption in hospitality, specializing in how different generational cohorts—particularly silver tourists and digital natives—interact with smart hotel technologies. Her research bridges the gap between artificial intelligence, robotics, and service automation (RAISA) and consumer behavior, offering critical insights into the nuanced attitudes of aging populations toward hotel innovation. Yan’s most cited work develops and validates a behavioral intention scale specifically for silver tourists, addressing a significant gap in the literature on senior travelers’ perceptions of smart hotels. Her studies, which have accumulated over 20 citations in just two years, reveal how factors like ease of use, personalization, and safety influence adoption differently across generations. Notably, her 2025 paper comparing digital immigrants and digital natives provides actionable frameworks for hoteliers designing age-inclusive technology experiences. Yan also contributed a chapter to a leading industry text on the practical implementation of robotics and AI in hotels. Her work is essential reading for hospitality researchers and practitioners seeking to understand the human dimensions of technological transformation in tourism.