Brand loyalty

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

引用数: 233 • 2021

Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation

Young Joong Kim, Jung Sook Park, Hyeon-Mo Jeon

引用数: 64 • 2021

The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry

Jinsoo Hwang, Jawad Abbas, Kyuhyeon Joo, Seung-Woo Choo, Sunghyup Sean Hyun

引用数: 60 • 2022

The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim

引用数: 59 • 2021

The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees

Jinsoo Hwang, Heather Markham Kim, Kyuhyeon Joo, Jinkyung Jenny Kim

引用数: 47 • 2022

Technological change in the context of robotic coffee shops: focusing on consumer innovativeness

Jinsoo Hwang, Kyuhyeon Joo, Heather Markham Kim, Kwang‐Woo Lee

引用数: 25 • 2023

Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops

Heather Markham Kim, Kisang Ryu

引用数: 17 • 2021

Eksplorasi Loyalitas Millennial Terhadap Brand Apple. Prestige or Needs?

Ni Putu Ari Krismajayanti, Gede Sri Darma

引用数: 16 • 2021

DETERMINANTS INFLUENCING CONSUMER'S LOYALTY TOWARDS A PRIVATE BRAND

Adi Alić, Almir Peštek, Ehlimana Merdić

引用数: 2 • 2019