Papers
5
Total Citations
1,250
H-Index
5
About
Youngjoon Choi is a leading hospitality and tourism researcher whose work sits at the intersection of service robotics, human-robot interaction, and consumer behavior. With a particular focus on how technology is reshaping the hotel and food service industries, Choi has made significant contributions to understanding when and why customers accept—or resist—robotic service delivery. His most influential work, "Preference for Robot Service or Human Service in Hotels?" (2020, 543 citations), examined shifting consumer attitudes during the COVID-19 pandemic, while his foundational 2019 study on service quality perceptions in human-robot hotel interactions (483 citations) helped establish the conceptual dimensions scholars now use to evaluate robotic service. Together, these papers have become essential references in hospitality technology research. Choi has also explored how cultural backgrounds shape tourist experiences with robots (179 citations) and investigated nuanced pandemic-era dynamics, comparing human and robot baristas under conditions of mask-wearing and vaccination (36 citations). His more recent work examines anthropomorphism and price fairness in human-robot interactions, signaling continued innovation in the field. Collectively, his research has profoundly shaped how industry professionals and academics understand the future workforce of hospitality.
Research Focus
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Top Papers
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